{"id":637,"date":"2022-07-22T16:46:53","date_gmt":"2022-07-22T14:46:53","guid":{"rendered":"https:\/\/devenirfreelance.online\/?p=637"},"modified":"2022-08-30T11:26:02","modified_gmt":"2022-08-30T09:26:02","slug":"faire-decoller-son-traffic-avec-le-seo","status":"publish","type":"post","link":"https:\/\/devenirfreelance.online\/?p=637","title":{"rendered":"Faire d\u00e9coller son traffic avec le SEO"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"637\" class=\"elementor elementor-637\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5d032078 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"5d032078\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-28ded082\" data-id=\"28ded082\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-39d4b0c0 elementor-widget elementor-widget-text-editor\" data-id=\"39d4b0c0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 17-10-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><!-- wp:paragraph --><\/p>\n<p><a href=\"https:\/\/devenirfreelance.online\/?p=592\">Les b\u00e9n\u00e9fices du coworking\u00a0<\/a>\u00catre visible sur internet est d\u00e9sormais indispensable depuis un bon moment, plusieurs strat\u00e9gies peuvent \u00eatre mises en place pour augmenter la port\u00e9e de votre site web, de votre blog\u2026 Pour commencer, je vous conseille de travailler sur votre r\u00e9f\u00e9rencement le fameux SEO.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:list --><\/p>\n<ul>\n<li>SEO = Search Engine Optimization<\/li>\n<\/ul>\n<p><!-- \/wp:list --><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} --><\/p>\n<h3><strong>Le r\u00e9f\u00e9rencement c\u2019est quoi\u00a0?<\/strong><\/h3>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Le r\u00e9f\u00e9rencement c\u2019est un\u00a0<strong>ensemble d\u2019outils, de techniques vous permettant d\u2019am\u00e9liorer votre positionnement sur les moteurs de recherche<\/strong><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>C<strong>e sont les trois premi\u00e8res places dans les r\u00e9sultats naturels qui importent<\/strong>\u00a0!<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Si votre entreprise est sp\u00e9cialis\u00e9e dans la vente de formation marketing digitale et que vous avez au pr\u00e9alable travaill\u00e9 sur votre r\u00e9f\u00e9rencement (SEO), vous appara\u00eetrez sur la 1re page de Google. Vous \u00eates plus visible et donc potentiellement plus de chances d\u2019avoir ne nouveau visiteur sur votre site.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} --><\/p>\n<h3><strong>On distingue 2 types de r\u00e9f\u00e9rencement<\/strong><\/h3>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":5} --><\/p>\n<h5><strong>R\u00e9f\u00e9rencement naturel (SEO)<\/strong><\/h5>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>C\u2019est tout simplement l\u2019optimisation \u00ab\u00a0naturelle\u00a0\u00bb pour les moteurs de recherche.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>De m\u00eame, le r\u00e9f\u00e9rencement naturel, son but est d\u2019augmenter la\u00a0qualit\u00e9, la compr\u00e9hension,\u00a0mais surtout\u00a0la visibilit\u00e9\u00a0d\u2019un site web au sein des r\u00e9sultats des moteurs de recherche.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>\u00c9galement, le SEO n\u2019est pas seulement utile pour les moteurs de recherche, mais aussi pour les utilisateurs.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":5} --><\/p>\n<h5><strong>R\u00e9f\u00e9rencement payant (SEA)<\/strong><\/h5>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>La SEA, ou aussi publicit\u00e9 sur les moteurs de recherche, fait r\u00e9f\u00e9rence \u00e0 toutes les op\u00e9rations de cr\u00e9ation et d\u2019optimisation des publicit\u00e9s qui paraissent dans les r\u00e9sultats des moteurs de recherche (ex\u00a0; Google AdWords). On parle parfois de liens sponsoris\u00e9s, de r\u00e9f\u00e9rencement payant. Ces liens figurent le plus souvent au-dessus ou \u00e0 droite des r\u00e9sultats naturels.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} --><\/p>\n<h3><strong>Comment am\u00e9liorer son r\u00e9f\u00e9rencement naturel\u00a0?<\/strong><\/h3>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":5} --><\/p>\n<h5><strong>Pour votre site internet<\/strong><\/h5>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Lorsqu\u2019on cr\u00e9er son activit\u00e9 et que l\u2019on se lance sur internet et il est primordial que votre site soit visible sur google.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>S\u2019\u00e9tant dit ce n\u2019est pas si simple que \u00e7a et cela demande du temps avant que Google mette en avant votre site internet.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>De plus, Il faut que votre contenu soit lisible et pertinent pour pouvoir \u00eatre mis en avant par Google.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Utiliser les bons mots cl\u00e9s, soigner les contenus, adapter votre site internet pour mobile, tablette\u2026<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Si vous voulez, cr\u00e9er un bon site web WordPress sera votre meilleur ami, il offre plein de possibilit\u00e9 et d\u2019extension pour vous aider.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":5} --><\/p>\n<h5><strong>Pour votre blog<\/strong><\/h5>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Il est indispensable de t\u00e9l\u00e9charger l\u2019extension Yoast seo sur WordPress, celle-ci vous permettra de vous guider dans votre r\u00e9f\u00e9rencement.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Cette extension permet d\u2019 am\u00e9liorer le contenu de vos articles \u00e0 l\u2019aide de 2 indicateurs.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Un indicateur pour la lisibilit\u00e9 et l\u2019autre pour le SEO, lorsque ces deux indicateurs sont verts cela signifie que vous avez bien fait votre travail.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Votre article sera alors mis en valeur par Google et mieux r\u00e9f\u00e9renc\u00e9 ce qui vous permettra d\u2019avoir plus de visibilit\u00e9 et de g\u00e9n\u00e9rer plus de trafic.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Ne pas oublier de rajouter des images, ou liens externes, les images sont parfois plus visibles et mieux r\u00e9f\u00e9renc\u00e9es que votre contenu.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Enfin, soigner votre m\u00e9ta-titre et m\u00e9ta-description, c\u2019est ce qui appara\u00eet sur Google et donne un avant-go\u00fbt de ce que vous allez pouvoir proposer.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":5} --><\/p>\n<h5><strong>Les mots-cl\u00e9s<\/strong><\/h5>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Dans les 2 cas, il y aura un gros travail \u00e0 faire sur les mots-cl\u00e9s et sur qualit\u00e9 de votre contenu.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Pour les mots-cl\u00e9s, il existe plusieurs outils qui pourront t\u2019aider, je vous en dis plus dans la partie suivante sur les outils que je recommande.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>De m\u00eame, avant de cr\u00e9er du contenu sur votre site je vous recommande de d<strong>\u00e9finir une liste de mots-cl\u00e9s pertinents.<\/strong><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Comme par exemple, la technique du keyword\u00a0<strong><em>mapping ou encore le nuage de mot, permet de cartographier l\u2019ensemble des requ\u00eates appartenant \u00e0 votre domaine d\u2019activit\u00e9s.<\/em><\/strong><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Par ailleurs, cette liste vous permettra de\u00a0<strong>d\u00e9cliner de trouver une multitude d\u2019id\u00e9es de contenus pour vos articles.<\/strong><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p><strong>Exemple ci-dessous<\/strong> :<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:image {\"align\":\"center\",\"id\":678,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} --><\/p>\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"287\" class=\"wp-image-678\" src=\"https:\/\/devenirfreelance.online\/wp-content\/uploads\/2022\/07\/Untitled.png\" alt=\"\" srcset=\"https:\/\/devenirfreelance.online\/wp-content\/uploads\/2022\/07\/Untitled.png 600w, https:\/\/devenirfreelance.online\/wp-content\/uploads\/2022\/07\/Untitled-300x144.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n<p><!-- \/wp:image --><!-- wp:heading {\"level\":3} --><\/p>\n<h3><strong>Les outils que je recommande :<\/strong><\/h3>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":4} --><\/p>\n<h4><strong>Answer The Public &#8211;<\/strong>\u00a0Outils de mot-cl\u00e9<\/h4>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Gratuit est simple d\u2019utilisation, il vous suffit d\u2019\u00e9crire un mot cl\u00e9 et l\u2019outil va faire appara\u00eetre des questions en lien avec le mot cl\u00e9 recherch\u00e9.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p><strong>Exemple avec le mot cl\u00e9 freelance :<\/strong><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:image {\"align\":\"center\",\"id\":680,\"width\":653,\"height\":653,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} --><\/p>\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-680\" src=\"https:\/\/devenirfreelance.online\/wp-content\/uploads\/2022\/07\/jvg-1-1024x1024.png\" alt=\"\" width=\"653\" height=\"653\" srcset=\"https:\/\/devenirfreelance.online\/wp-content\/uploads\/2022\/07\/jvg-1-1024x1024.png 1024w, https:\/\/devenirfreelance.online\/wp-content\/uploads\/2022\/07\/jvg-1-300x300.png 300w, https:\/\/devenirfreelance.online\/wp-content\/uploads\/2022\/07\/jvg-1-150x150.png 150w, https:\/\/devenirfreelance.online\/wp-content\/uploads\/2022\/07\/jvg-1-768x768.png 768w, https:\/\/devenirfreelance.online\/wp-content\/uploads\/2022\/07\/jvg-1.png 1300w\" sizes=\"auto, (max-width: 653px) 100vw, 653px\" \/><\/figure>\n<p><!-- \/wp:image --><!-- wp:heading {\"level\":4} --><\/p>\n<h4>Ubersuggest<\/h4>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Un outil tr\u00e8s fiable pour g\u00e9n\u00e9rer des mots-cl\u00e9s pertinents.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Pour chaque liste g\u00e9n\u00e9r\u00e9e, l\u2019outil va vous permettre de visualiser le volume de recherches mensuelles, la concurrence estim\u00e9e pour la recherche payante et organique\u2026<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Il est \u00e9galement possible de v\u00e9rifier si le mot-cl\u00e9 gagne ou perd en popularit\u00e9<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":4} --><\/p>\n<h4>Nuagedemots.co<\/h4>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>C\u2019est un g\u00e9n\u00e9rateur de\u00a0<strong><em>nuage de mots<\/em><\/strong>\u00a0cl\u00e9s gratuit en ligne et un g\u00e9n\u00e9rateur de nuage de tags<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":4} --><\/p>\n<h4>Livementor<\/h4>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Propose diff\u00e9rentes formations notamment celle sur le SEO qui est tr\u00e8s compl\u00e8te avec des supports pdf.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Plus d\u2019informations :\u00a0<a href=\"https:\/\/www.livementor.com\/devenir-partenaire-livementor\/decouvrir-livementor\/?last_source_level_3=economie_intuitive\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.livementor.com\/devenir-partenaire-livementor\/decouvrir-livementor\/?last_source_level_3=economie_intuitive<\/a><\/p>\n<p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Les b\u00e9n\u00e9fices du coworking\u00a0\u00catre visible sur internet est d\u00e9sormais indispensable depuis un bon moment, plusieurs strat\u00e9gies peuvent \u00eatre mises en place pour augmenter la port\u00e9e de votre site web, de votre blog\u2026 Pour commencer, je vous conseille de travailler sur votre r\u00e9f\u00e9rencement le fameux SEO. SEO = Search Engine Optimization Le r\u00e9f\u00e9rencement c\u2019est quoi\u00a0? Le &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/devenirfreelance.online\/?p=637\"> <span class=\"screen-reader-text\">Faire d\u00e9coller son traffic avec le SEO<\/span> Lire la suite\u00a0\u00bb<\/a><\/p>\n","protected":false},"author":1,"featured_media":638,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[7],"tags":[10,13],"class_list":["post-637","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-les-indispensables","tag-referencement","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - 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